Sales + experience
Make conversations more intentional across retail, commercial, and wealth. Bring clarity to the processes that shape member and client relationships.
GROWTH + TALENT FOR FINANCIAL INSTITUTIONS
A stronger future.
Built around
your people.
We help credit unions and community banks grow through better leadership, thoughtful sales systems, and the right talent.
01 / GROWTH02 / TALENT
Two connected disciplines.
One committed partner.
In good company.
Trusted by leaders at
AmeriCUCREDIT UNIONFirst EntertainmentCREDIT UNIONGreenStateCREDIT UNIONSunwardCREDIT UNION
THE CONNECTION BETWEEN GROWTH + TALENT
What would you like
to move forward?
Choose a priority to see how the right systems and the right people work together.
THE SALTEE CONNECTIONPEOPLE AT THE CENTER
The highlighted path follows your selected priority.
GROWTH / SALES + EXPERIENCEMake relationships
Make relationships
an everyday practice.
Help your team connect thoughtful conversations with the goals of the members and clients you serve.
- Intentional sales + experience frameworks
- Retail, commercial + wealth conversations
- Coaching that supports everyday application
BUILT FOR YOUR WORLD
A better question.
A deeper understanding.
The work starts with understanding people. Explore how a conversation can move from a product request to the goal behind it.
YOUR CONTEXT MATTERS
Member or client. Retail or commercial.
The person behind the conversation comes first.
FOR CREDIT UNIONSStronger teams.
Stronger teams.
Deeper member relationships.
Connect your member-first purpose with consistent conversations, confident leaders, and the right talent.
YOUR TEAM
What would you like to make possible this year?
MEMBER
We’d like to plan for our first home.
The conversation now includes a goal your team can explore.
Member experienceFront-line coachingLeadership strength
Talk about your institution GROWTH, IN THE DETAILS
From good intentions
to everyday practice.
Leadership + coaching
Give leaders practical ways to develop their people, strengthen accountability, and turn coaching into a consistent part of team life.
Curiosity Driven Growth
Explore Saltee’s five-stage CDG framework for financial institutions, or a customized framework shaped around your team’s needs.
TALENT, WITH INTENTION
See the work
behind the next hire.
From understanding the role to engaging the right people, explore the thinking behind a thoughtful executive search.
Tell us who you’re looking forAN ILLUSTRATIVE SEARCH JOURNEYSELECT A STAGE TO EXPLORE
01 / UNDERSTAND THE ROLEKnow the opportunity.
Know the opportunity.
Know the institution.
Get clear on the leadership needs, your culture, and what the opportunity asks of the person.
THE FOCUS
A shared understanding of the role beyond its title.
02 / ENGAGE THE NETWORKGo beyond
Go beyond
the obvious.
Engage a professional network and reach out directly to potential candidates, including leaders who are not actively looking.
THE FOCUS
Bring intention and industry perspective to the search.
03 / CONSIDER THE WHOLE PERSONBring the right
Bring the right
people forward.
Evaluate experience and fit with care, keeping your institution’s leadership needs and priorities in view.
THE FOCUS
A fuller understanding of the person behind the experience.
EXAMPLES OF ROLES PLACED
Looking for your next role?Chief Financial OfficerChief Lending OfficerVP of SalesVP of Product
Explore opportunities ↗
HOW WE WORK TOGETHER
A clear path.
Built together.
Explore each step to see how understanding becomes practical work—and support through execution.
01 / UNDERSTANDStart with
Start with
your reality.
Listen to your leaders, understand your goals, and get close to the challenges your team is working through.
Start a conversationTHE STARTING POINTSHAPED AROUND YOUR INSTITUTION
01
Your goals
Where you want to go
02
Your culture
How your team works
03
Your reality
What needs to move
A shared focus makes the next step more intentional.
CLIENT PERSPECTIVES
The relationships
behind the work.
A few words from the people
we’ve had the opportunity to support.
01 / 03
“Understands Our Business and Priorities”
MEET THE FOUNDER
Todd Weiden
Founder + Principal
Experienced in the work.
Invested in your people.
PRIOR LEADERSHIP EXPERIENCE
Synovus · SunTrust · Wachovia
A FRESH PERSPECTIVE. A TRUE PARTNER.
Built on experience.
Grounded in people.
Todd founded Saltee Co to help credit unions and community banks connect their ambitions with the people and practices that make growth possible.
His background includes senior transformation roles at Synovus and SunTrust, following the start of his career at Wachovia. That experience shapes an approach grounded in leadership, culture, and execution.
Today, Saltee brings that perspective to growth consulting and executive recruiting—with a personal commitment to the teams it serves.
Connect with Todd on LinkedIn More about Todd’s background ↗IDEAS + CONVERSATIONS
A perspective
worth bringing to the table.
Hear Todd on leadership, culture, and the human side of growth in these published conversations.
THE TREASURY WHISPERER’S TALKCAST
PODCAST / LEADERSHIPLeaders don’t read reports.
Leaders don’t read reports.
They watch the game.
A conversation on coaching, accountability, and being present with your team.
Listen to the conversationTRAVILLIAN NEXT
CONVERSATION / CULTURECulture, leadership,
Culture, leadership,
and employee engagement.
Todd joins Travillian for a conversation about the people side of financial services.
Explore the conversationBANKING ON DIGITAL GROWTH
PODCAST / CHANGENavigating the
Navigating the
human side of change.
Explore the emotions, challenges, and possibilities that come with transformation.
Listen to the conversationA FEW COMMON QUESTIONS
A little clarity
before we connect.
Every institution brings a different set of needs. A conversation is the best place to find your starting point.
Ask us a questionWho does Saltee work with?
Saltee focuses on credit unions and community banks, supporting the leaders and teams responsible for growth, experience, and talent.
Can you help with both growth and talent?
Yes. The two core pillars bring growth consulting and executive recruiting together. Start with the area you need most, or discuss how both could support your institution.
Is the growth work customized?
Saltee offers Curiosity Driven Growth (CDG), a five-stage framework for financial institutions, alongside customized frameworks where they are a better fit.
What types of roles do you recruit?
The focus is VP-level and above. Examples of roles placed include Chief Financial Officer, Chief Lending Officer, VP of Sales, and VP of Product.
What is the best way to get started?
Share a little about your institution and what you would like to move forward. Use the introduction builder below, or connect directly through Saltee’s official website.
A GOOD PLACE TO START
Let’s talk about
what comes next.
Tell us where you want to go and what your team needs.
We’ll start with a thoughtful conversation.
Growth + talent. Built around your people.
How can we help?
Tell us where you want to go. We’ll talk about how to get there.